Learn what courses are included in e-commerce

随着Electronic commerceWith the rapid development of e-commerce and the rising demand for e-commerce talents, e-commerce education in colleges or universities has been launched one after another。At the beginning, the tentative education mostly took the form of public electives and professional electives, and a few schools also set up e-commerce or e-commerce classes in the senior undergraduate years。

Harbin Technical SchoolIntroducing you to e-commerce courses contains a lot of content, the details are described below。

New media marketing

In simple terms, new media marketing is mainly through writing some articles to attract fans, and then through advertising to promote users to buy, so as to obtain profits。According to the changes of users and audiences of new media, the evolution of new media can be divided into elite media stage, mass media stage and personal media stage。Now it is generally a personal self-media, as long as the article is original, the article perpendicularity can be diverted to get fans。

Short video marketing

Short video marketing refers to the release of videos on short video platforms such as Kuaishou and Douyin to attract fans, and live broadcasting to bring goods after having a certain number of fans. Of course, short video marketing has a team。Short video has not only become an important way of mass entertainment, but also become an important position of brand marketing, and now short video marketing is still a very popular way to bring goods。

Online shop operation

Is in the Tmall, Taobao, Jingdong and other platforms to open shop for operation, open shop must be a combination of practice and theory, otherwise it is difficult to ship, this professional in general is to open a shop to create explosive operation。

SEO and SEM

The full name of SEO is Search Engine Optimization, which is translated as "search engine optimization" in Chinese.。The full name of SEM is Search Engine Marketing, which means search engine marketing in Chinese。These two are a new kind of marketing，Operate through the website，The way of website promotion is relatively large to expose the popularity and sales of their products，SEO is a form of free promotion，SEM is a paid promotion，SEM pursues relatively high cost performance，With relatively small investment，Get relatively large visits in search engines and generate business value。